Generative AI for Business Professionals


Course Duration:

2 days (16 hours)

Delivery Mode:

Virtual Class via Zoom

Course Fee:

Php 4,400.00 | USD 120.00*

Course Information

This two-day course offers a comprehensive introduction to Generative AI tailored for non-technical professionals. It covers fundamental concepts, diverse applications, and industry-specific use cases. Designed specifically for individuals outside the technical sphere, the course equips participants with essential knowledge about Generative AI and its potential applications in their respective domains. Attendees will gain practical skills in leveraging Generative AI tools for tasks such as content creation, audio synthesis, avatar design, qualitative data analysis, market research, and prompt engineering.

This course is ideal for non-technical professionals across diverse industries who are eager to explore the potential of Generative AI in their work. It is specifically tailored for individuals who do not possess a technical background but are keen to leverage the capabilities of Generative AI for various tasks. Professionals working in fields such as marketing, advertising, content creation, market research, customer experience, design, and business development will find immense value in this program. Whether you're a marketer looking to create engaging content, a researcher seeking innovative data analysis methods, or a business professional aiming to enhance decision-making processes, this course equips you with the essential knowledge and practical skills to leverage Generative AI effectively.

Module 1: Exploring Generative AI

  • Introduction to Generative AI: Unveiling its Potential Applications
  • Real-world Use Cases: Insights for Business Professionals
  • Future Horizons: Generative AI's Impact on Industries
  • Demystifying Generative AI Models: Understanding Their Mechanisms

Module 2: Crafting Text: Content Generation with ChatGPT

  • Navigating Generative Text: Applications Across Industries
  • Text Generation Techniques: Summarization and Personalization
  • Qualitative Data Insights: Harnessing ChatGPT for Analysis

Module 3: Effective Communication: Prompt Engineering Strategies

  • Design Principles for Effective Prompts
  • Crafting Quality Prompts: Techniques and Methods
  • Customizing Prompts for Business Needs

Module 4: Visual Creation: Image Generation with DALL-E, Stable Diffusion, and GANs

  • Exploring Generative AI for Image Creation
  • Practical Applications in Image Generation
  • Utilizing Generative AI in Advertising and E-commerce

Module 5: Multimedia Creation: Audio and Video Synthesis

  • Overview of Generative AI for Audio and Video Synthesis
  • Applications in Marketing and Advertising
  • Lifelike Avatar Generation with Generative AI Tools

Module 6: Market Insights: Leveraging Generative AI for Research

  • AI-driven Analysis: Identifying Trends and Opportunities
  • Refining Customer Segmentation and Targeting
  • Consumer Feedback Analysis with ChatGPT

Module 7: Ethical Considerations and Future Trends

  • Responsible AI Practices for Non-technical Professionals
  • Addressing Privacy and Data Protection Concerns
  • Shaping the Future of Work: Job Evolution in the AI Era

* Inclusive of courseware and lab environment (ChatGPT, Stable Diffusion, Dall-E)

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